Nash is an established fashion brand born from a passion for elegance and quality. Its designs follow the natural flow of the body, creating a sense of movement, volume and balance.

We were tasked with refreshing the brand’s logo and visual identity, as well as designing its e-shop. The new logo is defined by clean lines and carefully considered proportions. Its refined letterforms reflect the brand’s elegant, modern character and the fluidity of its designs.

For the e-shop, we created a clean and minimal website that places photography at the centre. The simple and intuitive navigation allows users to explore the collection easily, appreciate the quality of the garments and experience the world of Nash.