For the contemporary Finnish educational learning space Charisma, we designed a full brand identity shaped around the symbolism of the swan.
The swan represents a child’s figure, that slowly grows, and learns to fly into safe exploration. This emotional foundation defined both the philosophy of the space and the visual language of the brand.

Charisma is a warm and affectionate environment where children are encouraged to discover the world at their own pace, in a calm and safe atmosphere.
The logo captures this spirit. A dynamic, hand-drawn swan that resembles a storyboard of a swan learning to take flight. Its imperfect, sketch-like quality evokes the innocence of a child’s drawing. Soft, playful, and full of emotion.

Carrying this handmade aesthetic across every application, we designed the print applications, signage, decorative wall stickers, and even created wall illustrations drawn directly by hand onsite. The hand-made feeling reinforces the sense of warmth and comfort a child experiences upon entering the space.

To complete the identity, we designed Charisma Font. A custom complementary typeface that balances harmoniously with the logo and brings consistency to every branded expression.