For JR Perfumes, we designed the logo and the visual identity for both the bottle and its packaging.

With a heritage dating back to 1925 in Alexandria, Egypt, and a long-standing presence in the Greek market, the company’s story is deeply connected to fragrance, knowledge and memory. This legacy inspired the concept “JR. Just Remember.”

The idea explores fragrance as something more than a scent. A connection to emotions, places and meaningful moments. JR represents a journey through time and memory. Each fragrance becomes a way of revisiting a personal experience. Because moments may fade, but scents remain.