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2025

2025

2025

"Sofia"

Visual Identity

"Sofia"

Visual Identity

"Sofia"

Visual Identity

Category

Packaging Illustration

Creative direction

Evi Mahaira

Katerina Mahaira


Design

Konstantina Polytimi Zerdeva Brikori

Sofia – Career Guidance Center


The name Sofia represents more than knowledge—it stands for wisdom, the ability to choose the right path with clarity and confidence.


Our identity reflects this mission: To guide children and teenagers through the complex process of discovering who they are and where they want to go.


The Path as a Symbol

The path in our logo symbolizes life’s many directions. It starts at the base and rises upward, suggesting growth, self-discovery, and informed choices.


Sofia is here to help each young person find the route that fits them best.

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