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2023

2023

2023

A Prayer Candle

A Prayer Candle

A Prayer Candle

Category

Packaging

Creative direction

Kelly Kraft
Adam Park


Design

Daniel Han
Joseph Ferro

Our creative team has revitalized rice farming in Southern Italy with cutting-edge technology and a new rice strain, A Prayer Candle. The endeavour includes distinctively designed packaging and tags that mirror the local Piana del Sele area, boosting user engagement and narrative via elaborate illustrations and typography that recount the tale of Hera and the beginnings of rice.

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