Category
Packaging
Creative direction
Kelly Kraft
Adam Park
Design
Daniel Han
Joseph Ferro
Our creative team has revitalized rice farming in Southern Italy with cutting-edge technology and a new rice strain, A Prayer Candle. The endeavour includes distinctively designed packaging and tags that mirror the local Piana del Sele area, boosting user engagement and narrative via elaborate illustrations and typography that recount the tale of Hera and the beginnings of rice.
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