Potato King is an Athens based street food business specializing in various potato flavours, and a big variety of handmade sauces and quality meats.
We were tasked with designing the business’ corporate identity, starting from the most vital part, the logo. Our approach for the logo consisted of minimal modern illustrations, intensified by bold red and yellow colour combinations.
Having designed our core for the brand , many other applications followed, visualizing the Potato King image. Business Cards, innovative food cones, stickers for “cheddar machines” posters and other promotional applications, all contributed in inspiring the customer’s appetite for all the delicious treats potato king has to offer.