The logo

Typography


#fonts

Brand key colors

Imagery


Potato King


We were assigned the task of designing potato king's corporate identity, starting from the logo.

Inspiration for the logo colors was of course, the potato, as well as the red walls of the store. The design was based on the innovative idea of serving. Instead of boxes and papers, you can taste almost every food of the menu in a cone! Mixed potatoes, sauce and various other things are combined in the cone. The logo is basically the visualisation of that. We used modern fonts and identity to every application.