The logo

Typography


Corporate font

Brand key colors

Imagery


Aelio Bistro


"Aelio means sun" is the motto of the brand. That as well as the enviroment there were the main inspiration for creating the logo.

If you visit Aelio, you will find yourself in a magical vintage place by the sea, which is exactly what we wanted the design of the logo to be. Vintage, hand drawn as most of the decoration there, and with a sense of joy. The colors are based on the decoration as well, which is colorful and bright. Every application after the logo has it's own identity. The menu is printed in white plexiglass, the cocktail list is in a palette mockup and every homemade product has its own plastic sticker. Make sure to stop by when in the island of Samos, until then you can visit here facebook.com/AelioBistroCafe